WP3: Sensory analysis

Task 3.1 Sensory Analysis

Comparative Report on sensory analysis (including description, consumer sensory tests, preference mapping and “pan-European” landscape map)

It can be assumed, that this procedure is a good way to produce sensory data over different European countries with a high number of products. The results will be implemented in OSIS to get information about the sensory quality of organic food for this six product groups and will be the base for the European stakeholder workshop and national training sessions to explain sensory differences to the conventional market leaders and to improve the product quality and the quality of consulting in the organic market and.

Kirsten Buchecker, Marie Louie Czesanne, August 2011

Deliverable 3.1 sensory analysis

Deliverable 3.1.annex 1 apples

Deliverable 3.1.annex 1 cookies

Deliverable 3.1.annex 1 salami

Deliverable 3.1.annex 1 sunflower oil

Deliverable 3.1.annex 1 tomato sauce

Deliverable 3.1 annex 1 yoghurt

Task 3.2 Sensory expectations

Sensory expectations and sensory training in the organic market

Regarding the aims of the ECROPOLIS project, actors in the organic market have to improve their skills in processing organic products on a sensory premium level and to implement a sensory marketing for increasing the market potential of organic products in Europe. Based on the results of the sensory and marketing research analyses in WP 3 and WP 4 and the syntheses in WP 5, training modules are developed to meet the needs of the organic market. The training is build up in modules addressed to the interests of the different target groups like processors (divided in product development, quality management and marketing department), distributers (divided in quality management and marketing department), wholesalers (divided in quality management and marketing department) or retailers. The results of ECROPOLIS are also interesting for organic associations that are eager to improve their advisory quality. The synthesis of table 1 (European comparison of conventional and organic products (consumer tests)) and table 2 (Image effects of labeling) generates different training focuses for the countries.

Kirsten Buchecker, Achim Spiller, Tim Obermowe, November 2011

Deliverable 3.2. Sensory expectations.pdf

For more information about this work package, click here

Project results WP1: State-of-the-art WP2: OSIS concept WP3: Sensory analysis WP4: Market needs WP5: Synthesis WP6: Dissemination Scientific literature Other media	WP3: Sensory analysis Task 3.1 Sensory Analysis Comparative Report on sensory analysis (including description, consumer sensory tests, preference mapping and “pan-European” landscape map) It can be assumed, that this procedure is a good way to produce sensory data over different European countries with a high number of products. The results will be implemented in OSIS to get information about the sensory quality of organic food for this six product groups and will be the base for the European stakeholder workshop and national training sessions to explain sensory differences to the conventional market leaders and to improve the product quality and the quality of consulting in the organic market and. Kirsten Buchecker, Marie Louie Czesanne, August 2011 Deliverable 3.1 sensory analysis Deliverable 3.1.annex 1 apples Deliverable 3.1.annex 1 cookies Deliverable 3.1.annex 1 salami Deliverable 3.1.annex 1 sunflower oil Deliverable 3.1.annex 1 tomato sauce Deliverable 3.1 annex 1 yoghurt Task 3.2 Sensory expectations Sensory expectations and sensory training in the organic market Regarding the aims of the ECROPOLIS project, actors in the organic market have to improve their skills in processing organic products on a sensory premium level and to implement a sensory marketing for increasing the market potential of organic products in Europe. Based on the results of the sensory and marketing research analyses in WP 3 and WP 4 and the syntheses in WP 5, training modules are developed to meet the needs of the organic market. The training is build up in modules addressed to the interests of the different target groups like processors (divided in product development, quality management and marketing department), distributers (divided in quality management and marketing department), wholesalers (divided in quality management and marketing department) or retailers. The results of ECROPOLIS are also interesting for organic associations that are eager to improve their advisory quality. The synthesis of table 1 (European comparison of conventional and organic products (consumer tests)) and table 2 (Image effects of labeling) generates different training focuses for the countries. Kirsten Buchecker, Achim Spiller, Tim Obermowe, November 2011 Deliverable 3.2. Sensory expectations.pdf For more information about this work package, click here
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