Results

Task 4.1 Market needs along the supply chain

Comparative report about information from supply chain actors

The main aim of this research was - using the exploratory approach and the semi-structured questionnaire, through the telephone interviews - to investigate the needs of supply chain actors for consumer-relevant information and their experiences concerning consumer preferences with regards to the sensory quality of organic food products.
 
Mariusz Maciejczak, November 2009
 
deliverable 4.1 information supply chain.pdf
 

Task 4.2 Qualitative consumer research
 

Sensory Experiences and Expectations of Organic Food

This report describes the main objectives and findings from a qualitative
survey on consumers’ sensory experiences, expectations and preferences with
respect to organic food. The survey was conducted in 2009 in Germany, France, Italy, Netherlands, Poland and Switzerland.
 
Hanna Stolz, Ingrid Jahrl, Lukas Baumgart, Flurina Schneider, July 2010
 
deliverable 4.2 consumer research.pdf