WP4: Market needs and solutions

WP4 pursues a horizontal approach and will thus run parallel to and interact with the research activities performed in WP3. WP4 will integrate the findings from T 3.1 about the choice of the products to be part of the project. In addition, T 4.2 will be developed based on the key sensory product attributes defined in
T 3.2. In a next step, the qualitative consumer study results will be considered in the development of T 3.3.
 
WP4 also delivers important input for the development of OSIS (WP2) and for dissemination and training (WP6).

Task 4.1: Market needs along the supply chain
Task 4.2: Qualitative consumer research
Task 4.3: Quantitative consumer research
Task 4.4: Marketing strategies

Aims and outputs of the work package

The main target of WP 4 entitled “Market needs and solutions” is to identify a new consumer typology based on an approach that combines general sensory preferences with the relevance of product specific sensory characteristics. As a result of this sensory-oriented market segmentation marketing strategies for the specific products and the different markets will be developed.
 
      Sample of a sensory-based consumer typology   download  (113 KB) 

For the results of WP4, click here.