A+F

Within the Wageningen University and Research Centre (WUR), A+F (Agrotechnology and Food Sciences Group) works towards healthy, tasty and safe foods; bio based economy; and quality driven configuration and directing of chains and networks. A+F has unique facilities & equipment, and pilot-scale facilities for food and non-food processing. Within the A+F, the business unit Centre of Innovative Consumer Studies (CICS) is developing research programs focusing on factors that influence healthy food choice of consumers.
 

 
The ‘Restaurant of the Future’ is the main research facility of the Centre for Innovative Consumer Studies, where a wide range of controlled research is carried out under different circumstances to gain a better understanding of the interaction among product, consumer and situation. Probably the first of its kind in the world, the restaurant is a cutting-edge innovative facility for multi-facetted research to study real-time food choice and eating behavior by manipulating product presentation, packing, lighting, smell, decoration, etc.
 
The centre also has a separate sensory laboratory where trained panels are used for judging products on their sensory aspects. In addition, tests are done on special target groups on-site.